Srpski
Home
FacebookTwitterGoogle Bookmarks

Latest issue

Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Search engine optimization: Understanding key elements of high page ranking

 

The paper deals with the importance of web page optimization. Internet and its characteristics are shown in the beginning of this paper, as the main source of obtaining information. Web pages should have all the necessary information that people are seeking and should also be ranged as high as possible in the search engines. The fact is that almost every search begins through a search engine. The basic tool that is used here are words that describe your search area and are called keywords. Examples are showing us the differences between optimized and notoptimized pages. Article deals with the basic examples of a page optimization (on-page optimization) and also web page optimization outside the page (off-page optimization). Further on we can know about the recommended techniques and possibility how to use them in online optimization to increase your competitiveness in search marketing which leads to more web page visitors. It also shows the advantages of optimized web pages and its trends that are shown in the area of search marketing.

 

Marko Urh

 

Add comment

Security code
Refresh

News

Issue 81
Wednesday, 01 March 2017
Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
Issue 80
Wednesday, 23 November 2016
Issue number 80, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section.
Issue 79
Friday, 02 September 2016
Issue number 79, of journal for theory and practice "Management", is published. Articles from this issue can be downloaded from 'Review of issues' section.
Issue 78
Friday, 20 May 2016
Issue number 78, of journal for theory and practice "Management", is published. Articles from this issue can be downloaded from 'Review of issues' section.
Issue 77
Wednesday, 24 February 2016
Issue number 77, of journal for theory and practice "Management", is published. Articles from this issue can be downloaded from 'Review of issues' section.
Copyright © 2011 - Management - Časopis za teoriju i praksu menadžmenta