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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Implementation of advertising strategy

 

One of the most important components of an integrated marketing communications program is the advertising. Advertising can be used to create images or associations and position a brand in the customer’s mind. The advertising strategy is based on several factors, including identification of the target audience, the basic proble or issue the advertising must address, the major selling idea the message needs to communicate, as well as creating and positioning of the advertising message. From the marketer’s perspecteive, the advertising message is a way to tell consumers how the product or service can solve a problem or help satisfy desires or achieve goals. The media plan, as an integral part of the advertising strategy determines the best way to get the advertiser’s message to the market.

 

Slavica Stanić

 

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Issue 81
Wednesday, 01 March 2017
Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
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Wednesday, 24 February 2016
Issue number 77, of journal for theory and practice "Management", is published. Articles from this issue can be downloaded from 'Review of issues' section.
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