Over the past decade, enterprises are put under a strong pressure of different stakeholder groups and there have been a lot of ethical and social problems such as murder crimes, smoking at the workplace, AIDS at the workplace, sexual harassment at the workplace etc. It is for these reasons that managers pay an increasing attention to corporate social responsibility and stakeholder management. At the same time a higher level of corporate social responsibility and ethical behavior towards stakeholders make it possibile for the firm to build a high reputation in society, and to acquire a competitive advantage. Therefore the corporate social responsibility and stakeholder management are increasingly becoming the focus of attention.

dr Biljana Predić, mr Maja Ivanović-Djukić