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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Business intelligence model for sales analysis

 

As the technology is progressing and the dynamism of business environment is changing, not only the market competition keeps growing but the customers are starting to dominate the approach to the product. These days the supply exceeds the demand by far and we need more information and knowledge in order to build a better product and a product with added value. On the other side, we need to avoid being snowed under enormous amounts of internal and external data. The application of the business intelligence concept allows business systems to use only those pieces of information that, while being presented in the best way, are needed at a particular time to make business decisions. At the same time, if the concept is being implemented properly, the amount of data and information business system employees are receiving is being reduced, while simultaneously the quality is being increased. That is why the main objective of the business intelligence concept is to generate high-quality information business systems need in order to make correct business decisions.

 

MSc Suzana Đukić, Prof. dr Ljiljana Kašćelan

 

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Issue 81
Wednesday, 01 March 2017
Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
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Friday, 20 May 2016
Issue number 78, of journal for theory and practice "Management", is published. Articles from this issue can be downloaded from 'Review of issues' section.
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Wednesday, 24 February 2016
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