Antecedents of Hotel Profitability: Empirical Evidence from Belgrade |
UDC: 005.52:640.412(497.11) DOI: 10.7595/management.fon.2016.0031
Tourism and hospitality have received an immense attention from scholars, policy holders, decision makers and other important stakeholders in Belgrade, a main tourist destination of Serbia. The aim of this paper is to determine the main drivers of profit margins in the hotel sector in Belgrade. A particular aim is to explore the effects of variables – size, market concentration, and market share and customer satisfaction – on hotel profit margins. The study analyzed the secondary reliable sources. The data were analyzed with correlations and regressions. The results indicate that customer perception is a paramount factor driving the financial performance of hotels. These findings could be useful to scholars and practitioners interested in business performances of Belgrade hotels. Keywords: profitability drivers, profit margin, hotels, customer perception, Belgrade
Miloš Milosavljević1, Nemanja Milanović1, SlađanaBenković1
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