The concepts of socially responsible business and socially responsible behaviour are part of a broad CSR (Corporate Social Responsibility) system of values. The corporate social responsibility and sustainable development are forms of the CSR concepts implementation in public policies, among which the policy of energy efficiency. The authors of this paper regard e-Government as one aspect of e-business implementation. The aim of the e-Government is to make the information of public concern transparent and accessible to the citizens, by way of interactive e-services. Our aim in this paper is to extend the focus of research from the corporate social responsibility to the social responsibility of e-Government. Since the e-Government has the capacity of transforming the CSR concept into the concept of corporate social integration, the authors attempt to prove that, in addition to the profit oriented companies, the socially responsible behaviour incorporates the state administration, governmental and non-governmental organizations as well as the networked community of responsible individuals.

Selena Pješivac, Aleksandar Marković