Modern business conditions demand a new kind of approach in process management areas and development of competition. Changes in market area produce a direct impact upon the way of thinking that is related to the company management so that generation and conservation of advantageous position over competition must be a result of a constant periodic process. The basic elements of advantage over competition are the dominance in expertise and in assets. A continual improvement of efficiency of knowledge and work efficiency is a basic imperative of modern economy and the most significant factor in the competitive activity of a company in world market, where the key players are Corporations. This knowledge needs to be built in business policy of every business organization. Assets dominion is a tangible advantage that is acieved by investing into automated processes, computerized and robotized production means, trade marks, and production quantity. By recognition of its values and by investing in these items, the company takes a new position as regards the consumers. Technological sciences, as multi disciplinary scientific areas, have to develop new kinds of knowledge in designing new products and processes, including complex systems and methods for protection of living environment. Ecology, technology and environment protection, with successful interaction, should point toward a possibility of further improvement of living quality.

Ružica Milovanović