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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Environmental Aspect of Business Communications

 

UDC: 005.57 ;502.13:005.51

DOI: 10.7595/management.fon.2015.0004

 

In the era of globalization, environmental endangerment and degradation are global in character, so the environmental protection has become a serious problem for civilisation in general. This paper emphasises the efforts being taken by companies to follow environmental changes and position themselves as ecologically responsible through the adoption of a unified business communication policy. The research was conducted on a sample of one hundred employees of the company “AXA Insurance” in order to determine the level of their ecological awareness and pro-environmental behaviour. The findings of the survey indicate that, due to the poor preparedness of Serbian companies to meet environmental requirements and standards applicable in developed countries, environmental awareness of their employees is at a low level. Therefore, this issue should be incorporated in companies’ business communication strategies that address both, internal and external target groups.

Keywords: Ecology, environment, business communications, environmental awareness

 

Biljana Kitić1, Milica Kostić Stanković2, Jelena Cvijović3, Danica Lečić Cvetković4

1Samardžić, Oreški, Gecić & Grbović, Kralja Petra 18, Belgrade, Serbia

2,3,4University of Belgrade,Faculty of Organizational Sciences, Serbia

 

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Issue 81
Wednesday, 01 March 2017
Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
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