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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Assessment of the Stakeholders’ Importance Using AHP Method – Modeling and Application

 

UDC: 005.311

DOI: 10.7595/management.fon.2015.0008

 

Attention to stakeholders, which means that companies bear responsibility for the implications of their actions, is emerging as a critical strategic issue. Hence, meeting legitimate stakeholders’ requests would enhance the reputation of a company and increase its competitiveness on product markets. That is why an accurate identification of stakeholders and assessment of their importance is so significant for the companies. Through an integration of the earlier models of excellence, models for identification and classification of stakeholders, models for assessing the quality of a company and the AHP method, widely applicable in various fields, a new model for assessment of stakeholders’ significance is proposed in this paper. The model also provides an assessment of a company based on the degree of the importance and satisfaction of stakeholders. The results of this model could be useful for companies and their management when it comes to defining a proper business strategy, monitoring the system changes over time, creating a basis for comparison with other similar systems or with itself. A practical example is given to demonstrate the effectiveness of the model.

Keywords: stakeholders, assessment, AHP, model

 

Danka Knezevic1, Maja Glogovac2, Nedeljko Zivkovic2, Milos Dukanac3

 1TD Consulting, Belgrade, Serbia

2University of Belgrade, Faculty of Organizational Sciences, Serbia

3MSC doo, Belgrade, Serbia

 

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