The purpose of this paper is to present the key marketing activities of faculties. Faculties should differenciate their offer from the competition. The most important marketing decisions are: targeting – target market selection (customers), relationship marketing, strategies for positioning and differentiation of producrs/services and tactics marketing programs. Faculties should focus upon the value (of the faculties) and the benefit for students – education and knowledge.

Beba Rakić, Mira Rakić