UDK: 005.551:06.06(497.11) ; 005-053.81:331.101.32

DOI: 10.7595/management.fon.2013.0002

This paper focuses on young, highly educated professionals, at the beginning or in the early career stages. The subject of the research is the analysis of the potential use of corporate events as an organizational mechanism for managing job satisfaction among young professionals in Serbia. Literature review shows that corporate events are primarily considered as a marketing mechanism. Management aspects are dominantly included in the area of operational organization of these events, while their role as a mechanism of organizational integration and the achievement of important organizational goals in the domain of managing certain categories of employees, is neglected by large. The aim of this research is to review the current state, draw conclusions and hypothesize on the potential use of corporate events as a tool for managing job satisfaction among young professionals. The work is based on empirical research. The results show that, within the investigated sample, corporate events with the purpose of organizational integration dominate over events of learning nature. The results also show that this is contrary to the expectations of the respondents, who report a preference towards events through which they can improve individual skills for performing job-related tasks, enable job enrichment and/or enlargement, and improve qualifications for more complicated tasks. The results also show that corporate events are insufficiently used for the purpose of promoting the work of young professionals, and do not support processes of individual and organizational learning.

Keywords: Corporate events, Job satisfaction, Young professionals

Ana Aleksić Mirić¹, Marina Petrović²

^1,2University of Belgrade, Faculty of Economics

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