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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Managing Programmes for Participation in a Mega Sporting Event

 

UDC: 796.032.2:005.51

DOI: 10.7595/management.fon.2012.0012

 

The Olympic Games (OG) are a special and a mega sporting event held every fourth year and open for all qualified athletes (teams and individuals) of the national Olympic committees (NOC). The participation of the world’s best athletes and the context of the events by which the Olympic values are promoted are two key factors that make the OG the primary multi-sporting event. In preparation for the participation in the Games, the Olympic Committee of Serbia (OCS) realizes the Olympic programmes that take place in phases and periods of the lifecycle of the Olympics and through which sports and business function of the OCS itself, but also helps improve the whole system of sport of Serbia. The Olympic programmes, as a subject of this paper, contain innovative strategy of the OCS by which all those who possess competencies essential for participation in the OG (sports, organizational, managing) are included. The programmes are partially an innovation (result, team, participation, the competent sports organization), a process (the application of new technologies), and affirmation of the existing and the creation of new, Olympic, values.

Keywords: Olympics, management, management of the Olympic program

 

Branislav Jevtić

Faculty of Sport and Physical Education and the Olympic Committee of Serbia

 

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