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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Using Conjoint Analysis to Elicit Employers’ Preferences Toward Key Competencies for a Business Manager Position

 

UDC: 005.953.2 ; 005.52:005.331

DOI: 10.7595/management.fon.2012.0011

 

This paper attempts to identify those competences for a business manager position which potential recruiters consider to be important. We propose conjoint analysis as an appropriate tool to determine the recruiters’ preferences. Conjoint analysis is an experimental approach used as a tool for measuring customer preferences regarding the attributes of a product or a service, as well as for understanding the development of anindividual’s preferences. The conducted research and the obtained results have the purpose to inform potential candidates about various recruiters’ expectations, and to help university teachers design their courses.

Keywords: key competencies, business manager, recruiters, Conjoint analysis, preferences

 

Milena Popović1, Marija Kuzmanović2, Milan Martić3

1,2,3University of Belgrade, Faculty of Organizational Sciences

 

Download article: Using Conjoint Analysis to Elicit Employers’ Preferences Toward Key Competencies for a Business Manager Position

 

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Issue 81
Wednesday, 01 March 2017
Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
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