Using Conjoint Analysis to Elicit Employers’ Preferences Toward Key Competencies for a Business Manager Position |
UDC: 005.953.2 ; 005.52:005.331 DOI: 10.7595/management.fon.2012.0011
This paper attempts to identify those competences for a business manager position which potential recruiters consider to be important. We propose conjoint analysis as an appropriate tool to determine the recruiters’ preferences. Conjoint analysis is an experimental approach used as a tool for measuring customer preferences regarding the attributes of a product or a service, as well as for understanding the development of anindividual’s preferences. The conducted research and the obtained results have the purpose to inform potential candidates about various recruiters’ expectations, and to help university teachers design their courses. Keywords: key competencies, business manager, recruiters, Conjoint analysis, preferences
Milena Popović1, Marija Kuzmanović2, Milan Martić3 1,2,3University of Belgrade, Faculty of Organizational Sciences
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