The role of business in the society |
UDC: 005.35 ; 658.012.2 DOI: 10.7595/management.fon.2012.0004
In the new global business setting, companies are expected to achieve economic growth and increase competitiveness, but at the same time to contribute to the sustainable development of economy, environment and society. This paper reviews the role of business in the society through a variety of perspectives that were dominant within a certain period of economics development. Special empasis is given to the corporate social responsibility as a contemporary philosophy of doing business. Key words: business, corporate social responsibility
Jelena Krstović1, Tamara Vlastelica Bakić2, Slavica Cicvarić Kostić3 1Delta holding, 2,3University of Belgrade, Faculty of Organizational Sciences
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