Stock exchange communication with target groups of public |
UDC: 336.76 ; 659.235 DOI: 10.7595/management.fon.2012.0002
At a time when the value of individual companies on the stock exchange is not determined only by their fixed assets and historical operating results, honest and adequate communication with investors increasingly determines the success and performance of share prices in the capital market. Unlike the developed European economies, where the concept of shareholding is has been well known for several decades, the Serbian capital market still requires efforts in training both the issuers and shareholders and prospective investors. The presentation of the stock exchange to the public, and specifically, to the investment public, therefore, is an area whose improvement can merit the institution itself, single shareholder companies, and the economy as a whole. Key words: stock exchange, communication, public, target groups
Milica Kostić-Stanković1, Natalija Nedeljković2 1University of Belgrade, Faculty of Organizational Sciences, 2Belgrade Stock Exchange, Belgrade
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