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Management 81
ISSN 1820-0222
ISSN 2406-0658 (Online)
Stock exchange communication with target groups of public

 

UDC: 336.76 ; 659.235

DOI: 10.7595/management.fon.2012.0002

 

At a time when the value of individual companies on the stock exchange is not determined only by their fixed assets and historical operating results, honest and adequate communication with investors increasingly determines the success and performance of share prices in the capital market. Unlike the developed European economies, where the concept of shareholding is has been well known for several decades, the Serbian capital market still requires efforts in training both the issuers and shareholders and prospective investors. The presentation of the stock exchange to the public, and specifically, to the investment public, therefore, is an area whose improvement can merit the institution itself, single shareholder companies, and the economy as a whole. 

Key words: stock exchange, communication, public, target groups

 

Milica Kostić-Stanković1, Natalija Nedeljković2

1University of Belgrade, Faculty of Organizational Sciences,

2Belgrade Stock Exchange, Belgrade

 

Download article: Stock exchange communication with target groups of public

 

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Issue 81
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Issue number81, of journal for theory and practice "Management", is published and it can be downloaded from 'Review of issues' section. It has been published only in English version.
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