Growth dynamics and development problems of small and medium enterprises |
Small and medium enterprises (SMEs) have a great significance for developed market economies and represent the basis of their economic development. They make around 99% of the total number of enterprises within these countries and employ more than two-thirds of the available workforce. This paper analyses the growth and survival of SMEs and the problems of their development. In the end of the paper, the marketing orientation as a foundation for steady growth and development of SMEs is emphasized, as well as the need for implanting the marketing concept into cultural norms of these enterprises.
Ivan Stefanović, Dragan Milošević |