Motivational aspects of corporate culture in international management |
This paper highlights the importance of work motivation. It is obvious that universal applicability across cultures of any motivational approach is dangerous. Effective transnational managers must look beyond the theory, personal background, biases, values, and belief systems while introducing the work and cultural environments as employees perceive and interpret it. A close examination of culture, norms, and rituals in a society should be the first step taken by a transnational manager who wants to practice management with a global mind-set.
Doc. Dr Nevena Krasulja, M.Sc. Ivana Radojević (rođ. Gujanica) |