Since its beginnings, virtual reality as an environment has attracted considerable attention of many a user and hence allowed for varied information in the domains of marketing, PR, education ... to be accessible. Due to its multidisciplinary character it appeared to be a continual inspiration for research, however an equally complex subject. It is for this reason that numerous examples of virtual reality implementation are encountered in medicine, education, manufacture, design, sales, at fairs and in entertainment activities...The research titled “Practical Implementation of Virtual Reality in Marketing Communications and Distance Education“ was conducted on the sample of students and employees engaged in information technologies and management. An example was presented that illustrates the implementation of virtual reality in distance education. The respondents were invited to express their attitudes via a number of items offered to them in a questionnaire. The obtained results were interpreted in the context of well known theoretical frameworks of marketing and distance learning.

Vesna Buha, Radmila Janičić, Vinka Filipović, Mirjana Gligorijević