Planning of social corporate responsibility campaign with multiple special event |
In an effort to achieve good operating results, business systems largely adopt precisely defined methodologies for business decision making. In a socially responsible business practice, the most significant areas of decision making are: the selection of initiatives that will support social goals and the selection of programme plans for their implementation. In this paper, the methodology of planning a specific campaign with a multiple special event of socially responsible business practice of the Insurance Company “Dunav Osiguranje” is presented. The Goal Programming model of the decision making process regarding the selection of the optimal campaign implementation method will be presented.
Milica Kostić – Stanković, Dragana Makajić-Nikolić, Milica Slijepčević |