New paradigm of management: the commitment to innovation and sustainable competitive advantage |
The environment in which companies operate in the 21st century requires management to respond to the challenges relating to entirely new paradigms of management processes, primarily to employees in the direction of maintaining strategic performance and competitive advantage. The main objective of this paper is to highlight the challenge that is before the management, which is that it necessarily has to create such a working environment that encourages each employee to make their best, and be committed to and fully engaged. The paper analyzes the necessity of innovation management system, the current state of engagement of employees, commitment of employees as a route to continuous innovation and guidelines for management towards employee commitment.
Valentina Malešević |